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🖥️ Samsung S90F OLED – What Is It?

The Samsung S90F is one of Samsung’s 2025 OLED TVs, sitting just under the flagship S95F. It uses a premium OLED panel with Samsung’s latest NQ4 AI Gen3 processor, 4K AI upscaling, OLED HDR+ and high refresh-rate motion tech designed for movies and gaming.Kotaku+1

This is basically Samsung’s “sweet spot” TV: not the absolute top of the line, but packed with high-end features.


💸 Black Friday Price vs Original MSRP

For Black Friday 2025, the 65-inch Samsung S90F has dropped hard in price:

  • Original MSRP (65"): around $2,399.99 at launch.TechRadar

  • Black Friday 2025 price (65"): as low as $1,397–$1,399 at Samsung and major retailers – that’s about $1,000 off, a new record low.Kotaku+2Business Insider+2

Other sizes are also discounted (exact numbers vary by store):

  • 42" S90F listed with a “compare at” value of $1,299.99, with sale pricing under that at retailers like Best Buy.Best Buy

If you’re writing this as a news post, you can phrase it like:

“At the time of writing, Samsung’s official Black Friday sale cuts the 65-inch S90F from $2,399.99 to about $1,399, a massive $1,000 discount and the lowest price we’ve seen so far.”


📊 Key Specs – Why the S90F Matters

Here are the headline specs you’ll want to list for readers:

  • Panel: 4K OLED (QD-OLED style color performance)TechRadar

  • Processor: NQ4 AI Gen3 – handles 4K AI upscaling and picture processing.Kotaku+1

  • HDR: OLED HDR+ for deep contrast and bright highlights.Kotaku+1

  • Refresh Rate: Up to 144Hz Motion Xcelerator – great for gaming and sports.Kotaku

  • Smart Platform: Samsung’s Tizen OS with streaming apps and Samsung TV Plus.TechRadar

  • Gaming Features:

    • Low input lag

    • 4K gaming support

    • HDMI 2.1 features on multiple ports (variable refresh rate, etc. – exact port count depends on size and region)TechRadar+1

You can present this in a bullet list or a mini spec table in your blog.


⚔️ How Does the S90F Compare to Other TVs?

When readers ask “Is this actually a good deal?” you can frame it like this:

🔹 Versus Samsung S95F

  • S95F is the higher-end model with even better brightness and processing, but it’s also more expensive.

  • For most people, the S90F hits the better value point: premium OLED + big Black Friday discount.TechRadar

🔹 Versus Samsung S90D (last year’s model)

  • The earlier S90D uses an older AI processor (Gen2) and slightly lower brightness.TechRadar+1

  • S90F improves color volume and processing with NQ4 AI Gen3 – better upscaling and HDR pop.Kotaku+1

  • With the S90F now cheaper than many S90D prices, it’s usually the smarter buy.

🔹 Versus LG OLEDs (C-series / B-series)

  • Competing deals include LG B5 and C5 OLEDs, often close in price.Tom's Guide+1

  • LG models often win on Dolby Vision support and sometimes more HDMI 2.1 ports.

  • Samsung S90F fights back with stronger gaming motion at up to 144Hz and Samsung’s color tuning.

You don’t have to go crazy deep here—just enough to help readers see that S90F is top-tier performance at a mid-tier sale price.


🧠 Should You Buy the Samsung S90F Now?

For your conclusion, you can talk directly to the reader:

Buy now if:

  • You want a 65" OLED with top-tier picture but don’t want flagship pricing.

  • You game on PS5, Xbox Series X, or PC and want 144Hz + HDMI 2.1.

  • You’ve been waiting for a “real” Black Friday discount, not just $100 off.

Maybe wait if:

  • You absolutely need Dolby Vision (Samsung still doesn’t support it).

  • You’re okay with a slightly lower-end model like Samsung S84F or LG B-series for cheaper.Tom's Guide+1

Conclusion 

“With a $1,000 price cut, the S90F finally feels like the no-brainer OLED in Samsung’s 2025 lineup. Unless you’re chasing the absolute brightest flagship or locked into Dolby Vision, this is the one to grab before the price jumps back up after Black Friday.”


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